As featured in
How sans-serifs fonts took over the world
Sans serif fonts are everywhere. I mean everywhere you go. A lot of viewers will be familiar with the most famous san serif, Helvetica. It’s been said by some that its the perfect typeface, the pinnacle of modern design. It’s so famous and its cult following is so evangelical that it got a whole feature length documentary dedicated to it 10 years ago. But sans serifs weren’t always so popular. In fact, up until the 20th century they were not only ridiculed and reserved for uncultured writing, they were barely existent. Most presses simply wouldn’t print in anything but serif. This is the story about how that changed.